Product Design Internship | Summer 2023
Investing is scary. Financial advisors are expensive. What if we added a Duolingo-like learning platform on Blossom to enable beginner investors to learn how to invest in just a few clicks?
Blossom is a social app for Canadian investors that enables users to follow each other's portfolios and trades and discover new investment ideas in a community of over 50,000 investors.
During my internship at Blossom Social, I had the goal to spearhead an impactful project from start to finish. Blossom Learn was the result.
As the only beginner investor on the team, I noticed a lack of focus on beginners like me I decided I wanted to tackle this segment and asked my PM to interview some beginner users, and a month or so later of ideation, we started building Blossom Learn.
Please hang tight! Currently compiling all of the research, ideation processes, and writing up the case study! If you want to learn more in the meantime, please reach out!