Investing is scary. Financial advisors are expensive. What if we added a Duolingo-like learning platform on Blossom to enable beginner investors to learn how to invest in just a few clicks?
What is Blossom Social?
Blossom is a social app for Canadian investorsthat enables users to follow each other's portfolios and trades and discover new investment ideas in a community of over 50,000 investors. During my internship at Blossom Social, I had the goal to spearhead an impactful project from start to finish. Blossom Learn was the result.
How did we get here?
As the only beginner investor on the team, I noticed a lack of focus on beginners like me I decided I wanted to tackle this segment and asked my PM to interview some beginner users, and a month or so later of ideation, we started building Blossom Learn.
Almost 75% of our users are beginner investors
Source: 6M Onboarding Survey, Mixpanel
Focusing on the goals
Brainstorming potential solutions
Wait... doesn't this already exist?
Rest of the progress
Please hang tight! Currently compiling all of the research, ideation processes, and writing up the case study! If you want to learn more in the meantime, please reach out!